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What It Means to BE RADIANT: The Culture Behind WarmlyYours Radiant Heating


New Be Radiant Logo - Modern

At WarmlyYours, we believe that “radiant” goes far beyond our heating products—it’s at the core of who we are. It shapes how we work, how we treat one another, and how we serve our customers. From the very beginning, our founder Julia Billen believed that true warmth comes not just from products, but from people.

To us, BE RADIANT isn’t just a tagline—it’s a mindset, a mission, and a daily commitment.


Radiant Isn’t Just What We Make—It’s Who We Are

Our brand is more than a logo or a product line. It’s a living, breathing identity rooted in purpose and connection. When we say BE RADIANT, we’re reminding ourselves—and one another—that excellence starts from within and shines outward in everything we do.

Whether we’re helping a homeowner install their first floor heating system or guiding a contractor through a complex custom layout, we aim to deliver more than just technical support. We deliver care, thoughtfulness, and professionalism that reflect the radiant spirit of our team.

Living the WarmlyYours Brand

Being part of WarmlyYours means bringing this radiant energy into every role, every project, and every interaction. Here’s how we put our values into action:

BE Connected: We build authentic relationships with our customers, our community, and each other.

BE Present: We stay engaged, responsive, and accountable—showing up fully for every person and every task.

BE Innovative: We seek fresh ideas, smarter technology, and better solutions—never settling for “good enough.”

RADIATE Positivity: We choose optimism and encouragement, even when challenges arise.

RADIATE Warmth: We treat every customer with care, empathy, and genuine human kindness.

RADIATE Passion: We love what we do—and it shows in every product, every service, and every conversation.

Being Radiant in Action: Giving Back

At WarmlyYours, Being Radiant isn’t just a value we talk about — it’s something we practice. Every quarter, employees have the option to donate all or part of their bonus to a charitable cause close to their hearts. When they do, WarmlyYours matches their contribution, doubling the impact. It’s one way we extend the warmth we create into the communities we care about.

In addition, every team member receives one paid day each month to volunteer for any organization or cause they choose. Whether it’s building homes, mentoring students, or supporting local shelters, we believe time is one of the most generous gifts we can give — and we’re proud to support our employees in giving it.

Our Culture Creates Our Customer Experience

Sales and customer support isn’t just about products. It’s about people. We believe the way we engage with prospects and customers should reflect the same values we live internally: kindness, expertise, and real connection.

“Being Radiant means leading with warmth, expertise, and positive energy to create lasting connections and deliver comfort through every conversation with our prospects and customers.” - Elodie Pasek, Director of Business Development North America


Whether it’s a phone call, a live chat, or a project consultation, every interaction is an opportunity to bring comfort — not just through our heating systems, but through how we show up.

We don’t just aim to meet expectations—we strive to exceed them, radiating trust and reliability every step of the way.

At WarmlyYours, radiance starts within—and it’s how we make warmth personal.



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