WarmlyYours Report: Snow Melt Drove First Quarter Radiant Heat Sales

Lake Zurich, Ill., June 18, 2024 - According to a recent industry report, first quarter radiant heating sales were largely driven by growth for snow melting systems.

WarmlyYours, a radiant heating manufacturer that specializes in radiant heating products like electric floor heating and snow melting systems, released their “Q1 2024 Industry Report” earlier this week. This report analyzes the sales of radiant heating products (by using WarmlyYours sales data as a proxy for the industry as a whole) within the wider context of the national housing and remodeling markets. One of the most surprising findings in the report was that a large portion of the growth for radiant heating products was from sales of snow melting systems, which were up 56.5% year-over-year.

Julia Billen, owner and president of WarmlyYours, noted that this uptick is despite a big portion of the market experiencing a relatively mild winter and that the growth is largely driven by word of mouth and increased market awareness.

“The great thing about snow melting systems is that they are one of the few radiant heating products that advertise for themselves. You can literally see them working!” said Billen. “If a neighbor in a residential community has a snow melting system, it’s going to be very obvious on the first snowy morning and some of their neighbors might be inspired to learn more about the product instead of having to get up in the morning and shovel the driveway.” 

The most popular snow melting products, in order of sales volume variance, were our 120V cable (up 356.5%), 120V mat (up 193.4%), 240V mat (up 111.9%), 208V cable (up 83.3%), and 277V cable (up 74%).

From this sales data, it is clear that there has been a marked increase in sales of 120V products. These products are very popular in residential projects because 120V is often the default available voltage. Additionally, they are typically used for smaller square footage projects since the power draw will be higher per sq. ft. than for other voltages.

We can see that relatively smaller projects are on the upswing so far this year. For example, the most popular (by total sales volume) project-type for snow melting this year has been walkways (up 69.8%) followed by driveways (up 207.6%). Other small project-types like stairs (up 47.8%), entries (up 911.8%), and landings (up 492.3%) were all up.

Read the report in full here.

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Hi-res images are available upon request.

For over 25 years, WarmlyYours Radiant Heating has offered the industry’s most innovative solutions in radiant heating technology, from our flagship floor heating systems and radiant wall panels to snow melting systems, as well as comfort products, including towel warmers, mirror defoggers, shower floor and bench heating, and countertop heaters. With locations in the United States and Canada, WarmlyYours provides unrivaled personalized customer support from start to finish, featuring measuring and design services, 24/7 technical support, and our No Nonsense™ Warranty.

For more information, visit www.WarmlyYours.com.

Media Contact:

Cameron Witbeck
Marketing Communications Manager
WarmlyYours Radiant Heating
590 Telser Rd, Suite B
Lake Zurich, IL 60047
cwitbeck@warmlyyours.com
P: (800) 875-5285 ext. 878